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Seven AI priorities for UK financial services leaders in 2026

  • News
  • Financial Services
  • Artificial Intelligence
Simon Hull May 19, 2026
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The pre-conference dinner at the DIGIT Financial Services Technology Summit brought together senior leaders from across the industry for an evening of candid conversation. No presentations, no agendas. Just an honest discussion about where AI is really taking financial services, and what it will take to get there well.

Seven themes emerged throughout the evening. Here’s a summary of where the conversation landed.

TL;DR

Seven shifts the industry is grappling with:

AI adoption is broad, but governance is lagging behind
Legacy architecture isn't just a tech problem; it's an AI problem
ROI needs to be real, not assumed
The customer experience gap is wider than most firms think
The future team is small groups of humans working alongside many agents
AI amplifies culture, for better and for worse
Ethics and accountability need a proper home in the org chart

AI adoption is broad, but governance is lagging behind

AI is already embedded across much of the industry. The tools are out there, people are using them, and in some organisations usage rates are remarkably high. But broad adoption does not mean consistent adoption. Even within the same team, there can be significant variation in how people are using AI, how much they trust it, and how deeply it has changed the way they work. Some people are using it to fundamentally rethink how they approach tasks; others are barely touching it. That gap creates its own problems, from inconsistent output quality to growing divides between those who are building AI fluency and those who are falling behind.

What has not kept pace with any of this is governance. Frameworks, policies and oversight structures are being built reactively, after the fact, rather than ahead of the curve.

This matters in any industry, but it matters more in a regulated one. The risk of employees using unsanctioned tools is not theoretical; it is happening now. And in an environment where compliance and data privacy are non-negotiable, the gap between usage and governance is a genuine vulnerability.

The next stage of adoption is less about access and more about intentionality: sharing what works, building consistent practices, and making sure the right guardrails are in place before scale creates problems that are hard to unwind.

What to do
differently now

Treat the absence of sanctioned tooling as an active risk, not a gap to fill later.
Move governance frameworks from lagging to leading. Even lightweight principles are better than none.
Build sharing mechanisms for prompts, patterns and best practice before variability in output becomes a quality problem.
Track usage honestly, including unsanctioned usage, so the real picture is visible.

Legacy architecture isn't just a tech problem; it's an AI problem

Legacy technology has been a persistent challenge for financial services for years. But the AI era has sharpened the stakes. Older systems are increasingly difficult to understand, with the institutional knowledge needed to navigate them retiring alongside the people who built them. This is a problem that compounds over time.

A significant part of this challenge is structural. Most large financial services organisations have grown through acquisition, and the legacy of that is a patchwork of platforms, data models and systems that were never designed to work together. The result is duplication, inconsistency and fragmentation that is difficult and expensive to untangle. It’s also, increasingly, an AI problem as much as a technology one.

The fragmented data landscape that legacy architecture creates is one of the biggest blockers to realising AI value. Siloed systems, inconsistent data, platforms that don’t communicate with each other: these aren’t just technical inconveniences. They limit what AI can actually do, and they introduce real risk when data that was never intended to be surfaced ends up in places it should not be.

The opportunity, though, is real. AI has genuine potential to help organisations understand and modernise their existing estates. The question is whether firms can move quickly enough while the window to capture that knowledge is still open.

What to do
differently now

Treat legacy knowledge capture as urgent, not optional. The window is closing.
Audit data classification and access controls before expanding AI's reach across internal systems.
Assess fragmented data architecture as an AI readiness question, not just a technology one.
Design new platforms with adaptability in mind from the start.

ROI needs to be real, not assumed

One of the most consistent threads through the evening was a collective impatience with AI investment that can’t demonstrate its value. The industry has a long history of business cases that promise returns and reviews that never happen, which is a pattern that can’t continue as AI spend scales.

The firms that will come out ahead are those that move from enthusiasm to accountability. That means defining what success looks like before a project starts, measuring it honestly when it ends, and being willing to change course when something isn’t working. AI for its own sake is not a strategy. The technology is only as valuable as the outcomes it genuinely delivers.

What to do
differently now

Build post-implementation review into AI investments as a real commitment, not a formality.
Define value metrics before deployment, not after.
Be willing to stop or redirect investments that are not delivering, and create the internal safety to do so.
Separate genuine use cases from performative ones early, and focus energy accordingly.

The customer experience gap is wider than most firms think

There’s a meaningful gap between what financial services firms believe they are delivering to customers and what customers, particularly those who are less digitally confident or more vulnerable, actually experience. AI has the potential to close that gap significantly. But it also has the potential to widen it if the focus stays on internal efficiency at the expense of genuine customer outcomes.

The stakes are high. Trust in AI-driven services hasn’t yet been seriously tested in this sector. When it is, confidence can fall quickly and takes a long time to rebuild. The organisations that invest now in getting the customer experience right, including clear human accountability at the moments that matter most, will be in a much stronger position when that moment comes.

What to do
differently now

Test customer journeys from the outside in, not the inside out, especially for vulnerable or less digitally confident users.
Treat the absence of a public AI failure as an opportunity to build trust before it is tested, not a reason for complacency.
Design visible human accountability into high-stakes customer interactions as part of the experience, not an afterthought.
Watch for the difference between what engagement metrics show and what customers are actually feeling.

The future team is small groups of humans working alongside many agents

The question of what teams will look like in five years came up repeatedly, and the emerging picture felt increasingly plausible to the group. Small numbers of people working alongside multiple AI agents, with human effort concentrated on orchestration, judgement and quality rather than execution.

This is a vision of rebalancing rather than replacement. But it raises a genuinely open question about what kinds of people will thrive in that model. Will AI push individuals towards being more generalist, able to contribute across a wider range of tasks than their specialism would previously have allowed? Or will specialists become more important, specifically because someone needs to validate and take responsibility for what AI produces in complex domains? The honest response is probably that both will be true in different contexts. What is clear is that the skills mix organisations need is shifting, and those that start planning for it now will be better placed.

The ability to work effectively with AI, to direct it, interrogate it and take responsibility for its outputs, is already becoming a differentiator. Organisations that treat this as a core capability and invest in building it, rather than assuming it will emerge naturally, will be better equipped for what comes next.

What to do
differently now

Start designing for human-plus-agent operating models now, rather than waiting for the technology to force the question.
Reframe workforce planning around orchestration and quality assurance skills, not just technical expertise.
Identify which roles are evolving and which are genuinely at risk, and be honest about both.
Build the prompting, judgement and oversight capabilities that the augmented model requires.

AI amplifies culture, for better and for worse

The most resonant idea of the evening was that AI doesn’t transform organisations. It accelerates whatever is already there. Firms that are good at change, that have clear leadership and a culture of genuine accountability, will find AI extends their advantage. Firms that are not will find those weaknesses harder to paper over.

This reframes the AI readiness question in a useful way. It’s not really about technology. It’s about organisational health, and whether a firm has the leadership and change capability to use the technology well.

What to do
differently now

Treat AI readiness as an organisational health question, not just a technology one.
Be honest about change management capability before scaling AI programmes.
Use AI adoption as a diagnostic. Where it stalls, friction in the broader culture is often the real cause.
Invest in leadership and culture alongside tooling and infrastructure.

Ethics and accountability need a proper home in the org chart

As AI becomes more embedded in how financial services firms operate, the question of who is actually responsible for its ethical use becomes more pressing. At the moment, the honest answer in most organisations is that nobody owns it clearly, which will need to change.

Part of this is about governance structures, but part of it is also about scope. The ethical questions around AI are broader than most firms are currently accounting for. There’s a real concern about the environmental impact of AI, particularly the energy and water consumption that large-scale model usage requires. For an industry that has invested heavily in ESG commitments, the tension between AI ambition and environmental responsibility isn’t a distant problem, and deserves a place in the governance conversation rather than being treated as someone else's concern.

What to do
differently now

Define where AI ethics accountability sits. Even an imperfect answer is better than none.
Build ethics and governance review into AI delivery cycles, not as a gate at the end but as a thread throughout.
Treat prompt literacy as a strategic workforce capability and plan for it accordingly.
Push for clearer industry standards rather than waiting for regulation to catch up.

Where the evening landed

The discussion was honest, wide-ranging and at times genuinely contested. There was scepticism of hype, a strong appetite for accountability, and real thoughtfulness about what the AI transition means for people, not just for organisations.

The question that remains open in the industry is where AI ultimately goes; whether it settles into the background as a capable but unremarkable utility, or proves to be something far more transformative than that. Both views have merit, and the debate is ongoing. What is clear is that internal adoption and customer-facing AI are not the same problem. They carry different risks, and will not unfold at the same pace.

The firms that will thrive are those that treat AI as a genuine change management challenge, not a technology one. The human premium does not disappear. It concentrates around trust, judgement and accountability.

 

 

FAQs

Is AI adoption in financial services actually widespread?

Broadly, yes. Most large financial services organisations are actively using AI tools, and in some cases usage rates are remarkably high. The more pressing issue is consistency. Even within the same team, there can be significant variation in how people are using AI and how much they trust it. Adoption being widespread does not mean it is being used well or evenly.

Most large financial services firms have grown through acquisition, which leaves a patchwork of platforms and data models that were never designed to work together. That fragmentation limits what AI can actually do. If data is siloed, inconsistent or incorrectly classified, AI systems will either produce unreliable outputs or surface information in ways that introduce real risk. Good AI requires good data foundations.

By defining what success looks like before a project starts, not after. The industry has a long history of business cases that promise returns and post-implementation reviews that never happen. The firms that will get the most from AI are those willing to measure outcomes honestly, change course when something is not working, and resist the pressure to invest in AI for its own sake.

The emerging picture is small groups of people working alongside multiple AI agents, with human effort concentrated on orchestration, judgement and quality assurance. Whether that drives people towards being more generalist, able to do more across a broader range of tasks, or more specialist, needed to validate complex AI outputs in high-stakes domains, is genuinely open. The answer is probably both, depending on the context.

Because at the moment, in most organisations, nobody clearly owns it. Boards may have ESG functions, but AI ethics is rarely a defined senior leadership role. As AI becomes more embedded in operations and customer interactions, the question of accountability becomes more pressing. That includes the environmental impact of AI, which is an under-acknowledged governance concern for an industry that has invested heavily in ESG commitments.

Not in the ways that are most valuable. The human premium does not disappear as AI becomes more capable. It concentrates on trust, judgement and accountability. The firms most likely to thrive are those that use AI to handle routine work and free people up to focus on the decisions and relationships where human involvement genuinely matters.

Meet the author

Simon Hull is Head of Financial Services at CreateFuture. With over 20 years in banking and wealth, including UBS, Barclays, BlackRock and Deutsche Bank, he helps firms turn AI strategy into practical, accountable change.

 

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