iGaming's leading AI-Native delivery partner
The strategic partner that builds. Not just advises.
A decade of experience helping iGaming's biggest names. The AI-native consultancy, helping you deliver what's next.
80% of our engineers and product teams have worked across leading operators, including FanDuel, Flutter, Fanatics and evoke. That means the challenges you're dealing with are ones we've likely navigated firsthand.
- 600+ iGaming specialists
- Tier 1 operators
- 10+ yrs in iGaming
- 100% vertical coverage
We earn trust by delivering
Relationships built through doing. Here's how our partners describe the experience of working with CreateFuture.
“CreateFuture didn't operate as an external supplier; they embedded themselves as true internal partners, leaving their 'badges at the door'. They helped us navigate a critical re-architecture in week two and built a system designed for heavy spikes for major sports events, ensuring we were ready for Super Bowl-level traffic from Day One.”
What we've delivered
400+ iGaming projects delivered. Real results for real operators. Every engagement is measured by business impact.
- Sportsbook
Powering America's #1 Gaming Operator
5+ year partnership. We scaled FanDuel's engineering team from 1 to 10+ teams in 12 months, delivering their casino gaming platform, building advanced fraud-prevention systems, and leading their Canadian market expansion. We have completed hundreds of projects for FanDuel and provide 24/7 support across mission-critical services.
- #1 US sportsbook
- $12M+ saved in fraud annually
- 10+ teams scaled in 12 months
- Sportsbook
- Casino
Conquering the Canadian market
Built a full in-house Canadian platform for FanDuel, migrating 637,000+ customers from a third-party provider. Casino, sportsbook, payments, KYC and back-office systems were all deployed without disrupting US operations.
- 637k customers migrated
- 715k bets on launch day
- 6 verticals deployed
- Sportsbook
- Casino
Scaling a challenger in US sports betting
We work with Fanatics Betting and Gaming across three squads: casino products, sportsbook and fan cash. Our engineers work inside FBG's teams, supporting rapid scaling as they evolve into a serious betting competitor.
- 3 squads embedded
- Sportsbook
- Free-to-play
Launching a prediction platform at Super Bowl speed
Fanatics needed a fully compliant, market-ready prediction platform live in time for the Super Bowl. That was a hard five-month window. We embedded with their team, made the call to rebuild the application layer from scratch instead of integrating a third-party engine, and shipped a cloud-native platform built to handle event-day traffic spikes. It launched on time, stayed up, and scaled.
- 20 week delivery
- 50,000+ concurrent connections
- 99.99% uptime
- Platform
- Data
Scaling AI and automation
We delivered trading data ingestion alongside AI and automation solutions across evoke's multi-brand estate, building and deploying into production via new CI/CD pipelines and driving significant operational cost savings at scale.
- £30M operational cost savings
- 18 in-production AI solutions
- 40 automation solutions deployed
- Sportsbook
- Platform
Embedded across the UK's biggest betting brands
As a strategic partner to Flutter International across Sky Bet, PaddyPower and BetFair, we've supported platform centralisation, modernisation, and delivery of Match5, Rugby World Cup and Sky Bet Club. We're now embedded in Flutter's Brand Enablement initiative, driving experimentation across all UK and Ireland brands.
- 3 major UK brands
- Platform
- Casino
Stabilising a platform under pressure
GAN's gaming platform was navigating a critical growth period with FanDuel. Within six months we restored platform health and performance, turning a high-risk operation into a stable, scalable platform handling extreme peak demand during events like the Super Bowl. This supported FanDuel's casino gaming and PAM capabilities across North America.
- Platform
Re-engineering a platform for new markets
We worked across technical debt reduction and a full legacy database to PostgreSQL migration, refactoring services to support Sportingtech's expansion into new territories including Brazil.
Product verticals and technology
Whatever vertical and technology you're running, we've already built in it. Sportsbook, predictions, casino, bingo, poker, free-to-play, PAM, Integrations. We work across all of them.
-
Sportsbook
Real-time, data-driven sportsbook platforms built at scale. We work across front end, trading platform, promotion management, event data feeds, odds management and global market expansion.
-
Predictions
Our prediction markets expertise spans regulated multi-state entry, dynamic pricing, order matching and end-to-end build and operational support.
-
Casino
Casino platforms built around game integrations, platform integrations and integration management, with RNG compliance and personalised player journeys.
-
Bingo
Game engine development and platform modernisation for bingo. Community-led experiences with chat functionality, promotional engines and loyalty mechanics.
-
Poker
Poker platform engineering, from hand engine development to tournament management, multi-table logic and secure transaction flows.
-
Free-to-Play
High-retention free-to-play game integration that attracts new audiences and funnels players towards real-money products.
-
PAM
Scalable, secure PAM systems covering player onboarding, fraud, multi-currency wallets, KYC, regulatory compliance and responsible gaming.
-
Rewards, Loyalty and Promotion Engines
Designed, built and implemented loyalty, reward and promotions systems for tier 1 partners.
-
Integrations
Games, payments, martech, B2B platforms, CRM. We have worked with Tier 1 partners across the industry ecosystem to develop efficient and scalable integrations.
-
B2B Platform
Designed, built and implemented systems for white labelling B2B platforms for distribution and integration within Tier 1 operator environments.
-
AI
Working across organisational governance, frameworks, employee tooling as well as engineering, testing, product and design our AI-native empowered experts can support partners with their AI mandate.
What we solve
Six constraints Tier 1 operators are navigating right now.
-
Modernising the stack without stopping the platform
A legacy monolith slows every release, complicates every hire and makes AI adoption harder than it needs to be. The challenge is never the roadmap. It's decoupling a live, always-on platform without a moment of player-facing disruption. We do this every day.
-
Peak-load integrity – when failure costs millions
A platform outage during a peak event isn't an infrastructure incident. It's a commercial, regulatory and reputational failure all at once. We design for elastic scale and always-on resilience from day one, not as an afterthought when the pressure hits.
-
Shipping AI features your compliance team will approve
Your board has an AI mandate. Your compliance team has a veto. And your current architecture can't produce the audit trail a UKGC or MGA inspector will ask for. We build explainable AI with full test coverage and structured regulatory documentation, so your licence holder can sign off with confidence.
-
Expert embedded teams. Immediate velocity.
Your roadmap keeps growing, but BAU is eating the people you need for transformation. We embed inside your engineering organisation, accountable to your delivery cadence from day one. 80% of our practitioners have worked inside these platforms before, so they're productive immediately. We lead where you need leadership and run knowledge transfer throughout.
-
Getting live in new markets before your competitor does
Every week you're not live in Brazil, a US state or a new EU jurisdiction is a week your competitor is building the player base you will have to buy back through acquisition spend. We build the PAM, KYC/AML and compliance infrastructure for new market entry, and we do it in weeks.
-
The onboarding funnel that's losing revenue
Slow KYC. Fragmented wallet setup. Withdrawals that take days. These aren't UX problems. They're the result of architectural decisions made under different constraints, and every drop-off carries an acquisition cost you can't recover. We re-engineer the player journey from first touch to loyal depositor, built around how players really behave.
Partnered at the frontier
Chosen by the companies building the frontier
-
Preferred Services Partner.
One of six Preferred Services Partners in Europe, Anthropic selected us on the strength of our model depth. Claude and Claude Code sit at the heart of how our teams build, and more than 100 of our people are Anthropic certified architects. Together, we bring Claude into production for enterprises that cannot afford to get it wrong.
-
Select Partner.
OpenAI chose CreateFuture as a Select Partner and, in return, we have deeply invested in their platform. Our people share a combined total of more than 750 OpenAI badges. Together, we help enterprises put OpenAI’s models to work across their products, operations and knowledge work, safely and at scale.
-
Strategic Partner.
We're an official AWS partner. We're an AWS Global ProServ MSA partner with expertise across the full AWS stack. Through our partnership, migration and modernisation projects can qualify for AWS funding.
AI in iGaming. We know where it works.
We work with operators and vendors across the industry, and we see the same pressures showing up everywhere. Our AI-native teams know where AI makes a difference and where it doesn't.
We build solutions that move you from ambition to measurable impact, tackling commercial, regulatory and technical challenges as we go.
-
AI readiness
Explore and understand where AI will make a difference.
- AI readiness assessment
- Prioritised roadmap
- Leadership alignment
-
Build, execute, transfer
Access our AI-Native team now. Understand and build your capability over time.
- Trading workflows and automated QA
- Proved in production
- Full IP, no lock-in
-
Capability accelerator
Expert squads shipping alongside your people from week one.
- Delivery baselining
- Regulated market delivery
- Capability uplift
-
Protect your potential
Find out what breaks before it breaks.
- Platform stress testing
- Architectural ceilings mapped
- Assess resilience
Built on the tech you trust
Some of the people behind your transformation
10+ years delivering for iGaming operators, with cross-sector experience in financial services, healthcare, the public sector and consumer tech. The best solutions come from people who've solved similar problems in other regulated industries.
-
Hassan Peymani
Head of iGaming
-
Kristina Phillip
Product Director
-
Martin Paton
Chief Technology Officer
-
Kayleigh Kavanagh
Tech Lead
-
Daryn Hobden
Design Principal
-
Thomas Morley-Johnson
Principal Consultant
-
Andy Shutt
Engineering Capability Lead
-
Nick Callaghan
Lead Product Manager
-
Paul Diamond
Principal Client Partner
-
Mark McGuiness
iGaming Marketing Lead
-
Marvin Plummeridge
Principal Engineer
-
Adam Jackson
Director of Applied AI
-
Dave Walters
Director of Cloud & Data Engineering
Tell us what you're up against
Drop us a message and one of our iGaming team will come back to you.
FAQs
-
What iGaming verticals does CreateFuture work across?
Our coverage spans every major iGaming vertical: sportsbook, predictions, casino, bingo, poker, free-to-play, and player account management and extends across the full operator ecosystem: integrations, B2B white labelling, rewards, loyalty, promotions and AI enablement at both organisational and player level. We support tier 1 operators such as FanDuel, Flutter, evoke, Fanatics, and tombola at scale alongside prominent industry vendors. Every vertical. Every layer of the stack.
-
How quickly can CreateFuture mobilise an iGaming product and engineering team?
For a specific, live problem, we can have senior practitioners engaged within two to three weeks of a signed statement of work. We deployed 30 specialists into tombola within 12 weeks and scaled FanDuel from 1 to 10+ engineering teams in 12 months. Our people already know iGaming, so the first sprint is productive.
-
Do you work with iGaming vendors as well as operators?
Yes. For operators we work across everything from strategy and product through to engineering, platform modernisation and compliance. For vendors we help build and evolve the platforms, trading engines and tools that operators depend on. Clients include Podium and SportingTech.
-
What is CreateFuture's AI capability in iGaming?
AI operates across two distinct dimensions in every CreateFuture engagement. The first is delivery: an AI-native software development lifecycle that changes how your engineering teams design, test and ship, compounding velocity gains across every sprint. The second is product: explainable AI systems with structured audit trails built for UKGC and MGA scrutiny, and player intelligence capabilities that enable hyper-personalisation and surface safer gambling indicators before they become a compliance event. AI is embedded in how we work and in what we build.
-
What does “embedded team” mean? How is CreateFuture different from contractors?
Our teams work inside your product and engineering organisation with a “badges at the door” policy. We can cater for different delivery methods: your sprints, your standups, your tools, your delivery cadence. Or, we own outcomes. We’re flexible, and our senior colleagues will work with you to establish what’s best for your project. Every engagement has specific commercial results agreed upon from the start. 80% of our practitioners have direct platform experience, so there is no ramp-up period. We lead where needed and transfer knowledge throughout every engagement.
-
How does CreateFuture handle regulatory compliance across jurisdictions?
Our practitioners have delivered inside UKGC-regulated operators, built KYC/AML systems that were inspected and approved, and written compliance automation logic for operators with multi-jurisdiction licences. We translate regulatory obligations into engineering requirements and build the systems that meet them. We’ve helped clients enter Brazil, US states and new EU markets without lengthy manual compliance builds.
-
How does CreateFuture handle PAM migrations?
We have deep experience in PAM, including player onboarding, multi-currency wallets, KYC, compliance and responsible gaming. For FanDuel, we migrated 637,000+ customers to a new in-house platform without disrupting live US operations.
-
Where is CreateFuture based and can you support global operators?
We operate across the UK, Europe and North America, with offices in Edinburgh, Leeds, London and Sofia.