iGaming's leading AI-Native delivery partner

The strategic partner
that builds. Not just advises.

A decade of experience helping iGaming's biggest names. The AI-native consultancy, helping you deliver what's next.

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FanDuel
Flutter
Evoke
Tombola
Crypto.com
Fanatics
600+ iGaming specialists
Tier 1 operators
10+ yrs in iGaming
100% vertical coverage

80% of our engineers and product teams have worked across leading operators, including FanDuel, Flutter, Fanatics and Evoke. That means the challenges you're dealing with are ones we've likely navigated firsthand.

We earn trust by
delivering

Relationships built through doing. Here's how our partners describe the experience of working with CreateFuture.

Josh Auriemma

"CreateFuture didn't operate as an external supplier; they embedded themselves as true internal partners, leaving their 'badges at the door'. They helped us navigate a critical re-architecture in week two and built a system designed for heavy spikes for major sports events, ensuring we were ready for Super Bowl-level traffic from Day One"

Josh Auriemma Head of Engineering | Fanatics Markets
Andy Giancamilli

"Our work with CreateFuture has provided us with the vision, approach, and standards of delivery that have been needed to reignite our digital ambitions. What's more, their collaborative approach has meant that we've not had to compromise when it comes to upholding our core values and responsibilities to our valued members."

Andy Giancamilli Chief Operating Officer | FanDuel Group
James Conway

"CreateFuture in a short space of time has already delivered a multiple return on our investment. The quality and culture of their team has been stand out to us. They've integrated well, worked in partnership and helped accelerate us towards our goals."

James Conway Director of Technology | tombola

What we've
delivered

400+ iGaming projects delivered. Real results for real operators. Every engagement is measured by business impact.

Sportsbook

Powering America’s
#1 Gaming Operator

5+ year partnership. We scaled FanDuel’s engineering team from 1 to 10+ teams in 12 months, delivering their casino gaming platform, building advanced fraud-prevention systems, and leading their Canadian market expansion. We have completed hundreds of projects for FanDuel and provide 24/7 support across mission-critical services.

#1 US sportsbook
$12M+ saved in fraud annually
10+ teams scaled in 12 months
View case study
Sportsbook Casino

Conquering the
Canadian market

Built a full in-house Canadian platform for FanDuel, migrating 637,000+ customers from a third-party provider. Casino, sportsbook, payments, KYC and back-office systems were all deployed without disrupting US operations.

637k customers migrated
715k bets on launch day
6 verticals deployed
View case study
Sportsbook Casino

Scaling a challenger
in US sports betting

We work with Fanatics Betting and Gaming across three squads: casino products, sportsbook and fan cash. Our engineers work inside FBG’s teams, supporting rapid scaling as they evolve into a serious betting competitor.

3 squads embedded
Challenger to market leaders
Kotlin and Java delivery
Sportsbook Free-to-play

Launching a prediction platform at Super Bowl speed

Fanatics needed a fully compliant, market-ready prediction platform live in time for the Super Bowl. That was a hard five-month window. We embedded with their team, made the call to rebuild the application layer from scratch instead of integrating a third-party engine, and shipped a cloud-native platform built to handle event-day traffic spikes. It launched on time, stayed up, and scaled.

20 week delivery
50,000+ concurrent connections
99.99% uptime
Platform Data

Scaling AI and automation

We delivered trading data ingestion alongside AI and automation solutions across Evoke’s multi-brand estate, building and deploying into production via new CI/CD pipelines and driving significant operational cost savings at scale.

£30M operational cost savings
18 in-production AI solutions
40 automation solutions deployed
Sportsbook Platform

Embedded across the UK’s biggest betting brands

As a strategic partner to Flutter International across Sky Bet, PaddyPower and BetFair, we’ve supported platform centralisation, modernisation, and delivery of Match5, Rugby World Cup and Sky Bet Club. We’re now embedded in Flutter’s Brand Enablement initiative, driving experimentation across all UK and Ireland brands.

3 major UK brands
Platform centralisation and modernisation
Brand experimentation across UK&I
Platform Casino

Stabilising a platform under pressure

GAN’s gaming platform was navigating a critical growth period with FanDuel. Within six months we restored platform health and performance, turning a high-risk operation into a stable, scalable platform handling extreme peak demand during events like the Super Bowl. This supported FanDuel’s casino gaming and PAM capabilities across North America.

Platform stabilised in 6 months
Super Bowl peak demand handled
Casino and PAM across North America
Platform

Re-engineering a platform for new markets

We worked across technical debt reduction and a full Oracle to PostgreSQL migration, refactoring services to support Sportingtech’s expansion into new territories including Brazil.

Oracle to PostgreSQL migration
Technical debt cleared
Brazil market expansion
Want results like these? Talk to us.

Product verticals
and technology

Whatever vertical and technology you're running, we've already built in it. Sportsbook, predictions, casino, bingo, poker, free-to-play, PAM, Integrations. We work across all of them.

Real-time, data-driven sportsbook platforms built at scale. We work across front end, trading platform, promotion management, event data feeds, odds management and global market expansion.

Trading In-Play Cloud Native

Our prediction markets expertise spans regulated multi-state entry, dynamic pricing, order matching and end-to-end build and operational support.

Prediction Compliance Operations

Casino platforms built around game integrations, platform integrations and integration management, with RNG compliance and personalised player journeys.

RNG Integrations Personalisation

Game engine development and platform modernisation for bingo. Community-led experiences with chat functionality, promotional engines and loyalty mechanics.

Community Promotions Retention

Poker platform engineering, from hand engine development to tournament management, multi-table logic and secure transaction flows.

Network Tournaments Security

High-retention free-to-play game integration that attracts new audiences and funnels players towards real-money products.

Acquisition Retention Conversion

Scalable, secure PAM systems covering player onboarding, fraud, multi-currency wallets, KYC, regulatory compliance and responsible gaming.

KYC Wallets Compliance Fraud

Designed, built and implemented loyalty, reward and promotions systems for tier 1 partners.

Loyalty Rewards Promotions

Games, payments, martech, B2B platforms, CRM. We have worked with Tier 1 partners across the industry ecosystem to develop efficient and scalable integrations.

Games Payments CRM

Designed, built and implemented systems for white labelling B2B platforms for distribution and integration within Tier 1 operator environments.

B2B White Label Distribution

Working across organisational governance, frameworks, employee tooling as well as engineering, testing, product and design our AI-native empowered experts can support partners with their AI mandate.

AI Governance Tooling

What we solve

Six constraints Tier 1 operators are navigating right now:

01

Modernising the stack without stopping the platform

A legacy monolith slows every release, complicates every hire and makes AI adoption harder than it needs to be. The challenge is never the roadmap. It's decoupling a live, always-on platform without a moment of player-facing disruption. We do this every day.

02

Peak-load integrity — when failure costs millions

A platform outage during a peak event isn't an infrastructure incident. It's a commercial, regulatory and reputational failure all at once. We design for elastic scale and always-on resilience from day one, not as an afterthought when the pressure hits.

03

Shipping AI features your compliance team will approve

Your board has an AI mandate. Your compliance team has a veto. And your current architecture can't produce the audit trail a UKGC or MGA inspector will ask for. We build explainable AI with full test coverage and structured regulatory documentation, so your licence holder can sign off with confidence.

04

Expert embedded teams. Immediate velocity.

Your roadmap keeps growing, but BAU is eating the people you need for transformation. We embed inside your engineering organisation, accountable to your delivery cadence from day one. 80% of our practitioners have worked inside these platforms before, so they're productive immediately. We lead where you need leadership and run knowledge transfer throughout.

05

Getting live in new markets before your competitor does

Every week you're not live in Brazil, a US state or a new EU jurisdiction is a week your competitor is building the player base you will have to buy back through acquisition spend. We build the PAM, KYC/AML and compliance infrastructure for new market entry, and we do it in weeks.

06

The onboarding funnel that's losing revenue

Slow KYC. Fragmented wallet setup. Withdrawals that take days. These aren't UX problems. They're the result of architectural decisions made under different constraints, and every drop-off carries an acquisition cost you can't recover. We re-engineer the player journey from first touch to loyal depositor, built around how players really behave.

Which of these is slowing you down? Let's talk.

AWS Partner

We're an official AWS partner. We're an AWS Global ProServ MSA partner with expertise across the full AWS stack. Through our partnership, migration and modernisation projects can qualify for AWS funding.

AI in iGaming.
We know where it works.

We work with operators and vendors across the industry, and we see the same pressures showing up everywhere. Our AI-native teams know where AI makes a difference and where it doesn't.

We build solutions that move you from ambition to measurable impact, tackling commercial, regulatory and technical challenges as we go.

Put AI to work on the right problems. Let's talk.
01

AI readiness

Explore and understand where AI will make a difference.

AI readiness assessment Prioritised roadmap Leadership alignment
02

Build, execute, transfer

Access our AI-Native team now. Understand and build your capability over time.

Trading workflows and automated QA Proved in production Full IP, no lock-in
03

Capability accelerator

Expert squads shipping alongside your people from week one.

Delivery baselining Regulated market delivery Capability uplift
04

Protect your potential

Find out what breaks before it breaks.

Platform stress testing Architectural ceilings mapped Assess resilience

Built on the
tech you trust

Claude
AWS
React
Cursor
NodeJS
Cypress
Spring Boot
Figma
Gatling
Python
Kotlin
Flutter
Google Cloud
GitHub Copilot
React Native
Java
Azure
Microsoft .NET
NextJS
Scala
SonarQube
Swift
Objective-C

Some of the people behind
your transformation

10+ years delivering for iGaming operators, with cross-sector experience in financial services, healthcare, the public sector and consumer tech. The best solutions come from people who've solved similar problems in other regulated industries.

Tell us what
you're up against

Drop us a message and one of our iGaming team will come back to you.

Share your challenge

FAQs

Our coverage spans every major iGaming vertical: sportsbook, predictions, casino, bingo, poker, free-to-play, and player account management and extends across the full operator ecosystem: integrations, B2B white labelling, rewards, loyalty, promotions and AI enablement at both organisational and player level. We support tier 1 operators such as FanDuel, Flutter, Evoke, Fanatics, and tombola at scale alongside prominent industry vendors. Every vertical. Every layer of the stack.

For a specific, live problem, we can have senior practitioners engaged within two to three weeks of a signed statement of work. We deployed 30 specialists into tombola within 12 weeks and scaled FanDuel from 1 to 10+ engineering teams in 12 months. Our people already know iGaming, so the first sprint is productive.

Yes. For operators we work across everything from strategy and product through to engineering, platform modernisation and compliance. For vendors we help build and evolve the platforms, trading engines and tools that operators depend on. Clients include Podium and SportingTech.

AI operates across two distinct dimensions in every CreateFuture engagement. The first is delivery: an AI-native software development lifecycle that changes how your engineering teams design, test and ship, compounding velocity gains across every sprint. The second is product: explainable AI systems with structured audit trails built for UKGC and MGA scrutiny, and player intelligence capabilities that enable hyper-personalisation and surface safer gambling indicators before they become a compliance event. AI is embedded in how we work and in what we build.

Our teams work inside your product and engineering organisation with a “badges at the door” policy. We can cater for different delivery methods: your sprints, your standups, your tools, your delivery cadence. Or, we own outcomes. We’re flexible, and our senior colleagues will work with you to establish what’s best for your project. Every engagement has specific commercial results agreed upon from the start. 80% of our practitioners have direct platform experience, so there is no ramp-up period. We lead where needed and transfer knowledge throughout every engagement.

Our practitioners have delivered inside UKGC-regulated operators, built KYC/AML systems that were inspected and approved, and written compliance automation logic for operators with multi-jurisdiction licences. We translate regulatory obligations into engineering requirements and build the systems that meet them. We’ve helped clients enter Brazil, US states and new EU markets without lengthy manual compliance builds.

We have deep experience in PAM, including player onboarding, multi-currency wallets, KYC, compliance and responsible gaming. For FanDuel, we migrated 637,000+ customers to a new in-house platform without disrupting live US operations.

We operate across the UK, Europe and North America, with offices in Edinburgh, Leeds, London and Sofia.