80% of our engineers and product teams have worked across leading operators, including FanDuel, Flutter, Fanatics and Evoke. That means the challenges you're dealing with are ones we've likely navigated firsthand.
A decade of experience helping iGaming's biggest names. The AI-native consultancy, helping you deliver what's next.






80% of our engineers and product teams have worked across leading operators, including FanDuel, Flutter, Fanatics and Evoke. That means the challenges you're dealing with are ones we've likely navigated firsthand.
Relationships built through doing. Here's how our partners describe the experience of working with CreateFuture.
"CreateFuture didn't operate as an external supplier; they embedded themselves as true internal partners, leaving their 'badges at the door'. They helped us navigate a critical re-architecture in week two and built a system designed for heavy spikes for major sports events, ensuring we were ready for Super Bowl-level traffic from Day One"
"Our work with CreateFuture has provided us with the vision, approach, and standards of delivery that have been needed to reignite our digital ambitions. What's more, their collaborative approach has meant that we've not had to compromise when it comes to upholding our core values and responsibilities to our valued members."
"CreateFuture in a short space of time has already delivered a multiple return on our investment. The quality and culture of their team has been stand out to us. They've integrated well, worked in partnership and helped accelerate us towards our goals."
400+ iGaming projects delivered. Real results for real operators. Every engagement is measured by business impact.
Whatever vertical and technology you're running, we've already built in it. Sportsbook, predictions, casino, bingo, poker, free-to-play, PAM, Integrations. We work across all of them.
Real-time, data-driven sportsbook platforms built at scale. We work across front end, trading platform, promotion management, event data feeds, odds management and global market expansion.
Our prediction markets expertise spans regulated multi-state entry, dynamic pricing, order matching and end-to-end build and operational support.
Casino platforms built around game integrations, platform integrations and integration management, with RNG compliance and personalised player journeys.
Game engine development and platform modernisation for bingo. Community-led experiences with chat functionality, promotional engines and loyalty mechanics.
Poker platform engineering, from hand engine development to tournament management, multi-table logic and secure transaction flows.
High-retention free-to-play game integration that attracts new audiences and funnels players towards real-money products.
Scalable, secure PAM systems covering player onboarding, fraud, multi-currency wallets, KYC, regulatory compliance and responsible gaming.
Designed, built and implemented loyalty, reward and promotions systems for tier 1 partners.
Games, payments, martech, B2B platforms, CRM. We have worked with Tier 1 partners across the industry ecosystem to develop efficient and scalable integrations.
Designed, built and implemented systems for white labelling B2B platforms for distribution and integration within Tier 1 operator environments.
Working across organisational governance, frameworks, employee tooling as well as engineering, testing, product and design our AI-native empowered experts can support partners with their AI mandate.
Six constraints Tier 1 operators are navigating right now:
A legacy monolith slows every release, complicates every hire and makes AI adoption harder than it needs to be. The challenge is never the roadmap. It's decoupling a live, always-on platform without a moment of player-facing disruption. We do this every day.
A platform outage during a peak event isn't an infrastructure incident. It's a commercial, regulatory and reputational failure all at once. We design for elastic scale and always-on resilience from day one, not as an afterthought when the pressure hits.
Your board has an AI mandate. Your compliance team has a veto. And your current architecture can't produce the audit trail a UKGC or MGA inspector will ask for. We build explainable AI with full test coverage and structured regulatory documentation, so your licence holder can sign off with confidence.
Your roadmap keeps growing, but BAU is eating the people you need for transformation. We embed inside your engineering organisation, accountable to your delivery cadence from day one. 80% of our practitioners have worked inside these platforms before, so they're productive immediately. We lead where you need leadership and run knowledge transfer throughout.
Every week you're not live in Brazil, a US state or a new EU jurisdiction is a week your competitor is building the player base you will have to buy back through acquisition spend. We build the PAM, KYC/AML and compliance infrastructure for new market entry, and we do it in weeks.
Slow KYC. Fragmented wallet setup. Withdrawals that take days. These aren't UX problems. They're the result of architectural decisions made under different constraints, and every drop-off carries an acquisition cost you can't recover. We re-engineer the player journey from first touch to loyal depositor, built around how players really behave.
We're an official AWS partner. We're an AWS Global ProServ MSA partner with expertise across the full AWS stack. Through our partnership, migration and modernisation projects can qualify for AWS funding.
We work with operators and vendors across the industry, and we see the same pressures showing up everywhere. Our AI-native teams know where AI makes a difference and where it doesn't.
We build solutions that move you from ambition to measurable impact, tackling commercial, regulatory and technical challenges as we go.
Put AI to work on the right problems. Let's talk.Explore and understand where AI will make a difference.
Access our AI-Native team now. Understand and build your capability over time.
Expert squads shipping alongside your people from week one.
Find out what breaks before it breaks.

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10+ years delivering for iGaming operators, with cross-sector experience in financial services, healthcare, the public sector and consumer tech. The best solutions come from people who've solved similar problems in other regulated industries.

“Our domain knowledge across every layer of the iGaming stack means we engage your product, engineering, and compliance leadership as peers, not as a partner that needs context before it can contribute. That credibility is what converts a delivery relationship into a long-term strategic partnership.”


“iGaming moves fast and the platforms underneath it often can’t keep up. A monolith that throttles every release, architecture that wasn’t designed for AI, onboarding flows built for a different era. The work is innovating a live platform while the players are still on it, That’s where the interesting engineering problems are and it’s what we do every day.”





“When you’re moving fast, it’s easy to focus only on the outputs and lose sight of what actually matters. I help untangle priorities and bring structure and focus to your roadmaps and teams. We own the problem with you and make sure speed doesn’t come at the cost of results.”

“iGaming moves at a relentless pace where good enough is never enough. We work to deeply understand your unique challenges, providing the authentic partnership and steady hand needed to navigate rapid change and turn your toughest challenges into market-leading results.”



Drop us a message and one of our iGaming team will come back to you.
Our coverage spans every major iGaming vertical: sportsbook, predictions, casino, bingo, poker, free-to-play, and player account management and extends across the full operator ecosystem: integrations, B2B white labelling, rewards, loyalty, promotions and AI enablement at both organisational and player level. We support tier 1 operators such as FanDuel, Flutter, Evoke, Fanatics, and tombola at scale alongside prominent industry vendors. Every vertical. Every layer of the stack.
For a specific, live problem, we can have senior practitioners engaged within two to three weeks of a signed statement of work. We deployed 30 specialists into tombola within 12 weeks and scaled FanDuel from 1 to 10+ engineering teams in 12 months. Our people already know iGaming, so the first sprint is productive.
Yes. For operators we work across everything from strategy and product through to engineering, platform modernisation and compliance. For vendors we help build and evolve the platforms, trading engines and tools that operators depend on. Clients include Podium and SportingTech.
AI operates across two distinct dimensions in every CreateFuture engagement. The first is delivery: an AI-native software development lifecycle that changes how your engineering teams design, test and ship, compounding velocity gains across every sprint. The second is product: explainable AI systems with structured audit trails built for UKGC and MGA scrutiny, and player intelligence capabilities that enable hyper-personalisation and surface safer gambling indicators before they become a compliance event. AI is embedded in how we work and in what we build.
Our teams work inside your product and engineering organisation with a “badges at the door” policy. We can cater for different delivery methods: your sprints, your standups, your tools, your delivery cadence. Or, we own outcomes. We’re flexible, and our senior colleagues will work with you to establish what’s best for your project. Every engagement has specific commercial results agreed upon from the start. 80% of our practitioners have direct platform experience, so there is no ramp-up period. We lead where needed and transfer knowledge throughout every engagement.
Our practitioners have delivered inside UKGC-regulated operators, built KYC/AML systems that were inspected and approved, and written compliance automation logic for operators with multi-jurisdiction licences. We translate regulatory obligations into engineering requirements and build the systems that meet them. We’ve helped clients enter Brazil, US states and new EU markets without lengthy manual compliance builds.
We have deep experience in PAM, including player onboarding, multi-currency wallets, KYC, compliance and responsible gaming. For FanDuel, we migrated 637,000+ customers to a new in-house platform without disrupting live US operations.
We operate across the UK, Europe and North America, with offices in Edinburgh, Leeds, London and Sofia.