Is AI A Long Term Strategy For UK Businesses?
Learn why a strategic approach is crucial for UK companies to harness AI's potential, mitigate risks, and gain a competitive edge.
At CreateFuture, we're making a bold commitment—not just adopting AI, but pioneering its integration into digital consulting.
We embarked on this journey to see how AI could reshape our work, culture, and industry. It’s a journey with a vision—still evolving, but one we’re confident will redefine how we create client value. What began as exploration quickly became a purpose-driven mission.
Having delivered significant results, we’re ready to lead others on their AI journeys
Our AI Enablement strategy wasn’t developed overnight. Rather than jumping straight to solutions, we faced challenges head-on, asking difficult questions, testing bold hypotheses, and discovering what works—and what doesn’t.
Out of this, a robust framework emerged, one that balances cutting-edge tools with the indispensable insights of our teams. It’s a roadmap we believe is essential for any organisation aiming to lead in the AI era.
Since early 2024, we’ve been pushing the boundaries of what’s possible with AI, testing three core hypotheses about its role in our work:
Speed: how much faster can AI make us?
Quality: can AI elevate the standard of our work?
Culture: will adopting AI require us to adapt our company culture?
Our findings speak for themselves:
41% faster completion: AI significantly accelerated task completion in key areas
51% higher quality scores: with AI, quality scores rose, reflecting the value of expert-guided application
90% AI tool engagement: AI adoption has grown organically, as our teams see real benefits in action
50% AI-ready experts: half of our company has completed our “AI for All” training, underscoring our commitment to continuous learning
These insights have become the foundation of our unique approach — one that will help others to integrate AI effectively, navigating the same challenges and seizing the opportunities we’ve experienced first-hand.
The experiments we performed internally shaped how we delivered our AI enablement approach internally via:
We created a company-wide AI training programme which provides every member of our workforce with an understanding of what AI is, how it can be used safely, and how we can generate impressive results for colleagues, clients and communities while using it.
Specialist training was also provided for our people dependent on their role within CreateFuture. Developers, product design experts and even our marketing team were able to leverage increased efficiency and effectiveness as a result.
Our learning didn’t just stop there with 20% of our people having completed an AWS Generative AI certification alongside a focus on Google AI certifications, too.
Our network of AI champions ensures that best practice and learnings from the day-to-day use of AI is communicated right across our business - meaning we’re always maximising the opportunities the technology brings for our clients and colleagues.
Our AI-enabled approach is underpinned by Google Gemini. Each individual has a Google Workspace that is fully augmented by Gemini and its smart AI capabilities - creating efficiencies and opportunities across CreateFuture and beyond.
We know exactly what it takes to become an AI-enabled organisation…because we’re one ourselves. Over half of our business is made up of skilled AI practitioners who understand the complexities of effective AI integration, from data security to ethical use. We’ve used this experience to offer our clients a seamless approach to enablement - helping them become organisations that build higher quality solutions, much quicker for the customers they serve. Here's our approach to enabling clients:
AI initiatives need a clear direction to deliver results. We partner with leaders to define AI goals aligned with business strategy, ensuring that AI delivers measurable outcomes and drives long-term digital transformation.
For AI to reach its potential, people need to be empowered to use it. We prioritise tailored training and support that enables teams to confidently apply AI in ways that create real value, helping organisations drive AI-driven productivity and growth.
Constant learning and experimentation are key to AI success. We “walk the walk” at CreateFuture, testing AI in our own processes and refining our strategies to stay ahead of industry trends, delivering our insights directly to clients.
Our robust approach to security, ethics, and governance safeguards data and supports ethical decision-making. We work closely with clients to build AI frameworks that are secure, transparent, and compliant, ensuring responsible AI use that builds trust.
AI should simplify and enhance operations. We help clients integrate AI seamlessly into workflows to boost productivity, freeing teams to focus on high-value, strategic work.
Data powers effective AI strategies. We enable organisations to embed data-driven insights into decisions at every level, helping them make informed, agile responses that support sustained growth.
AI isn’t just a tool; it’s a shift in perspective—a way to amplify human creativity and build a future of smarter, more innovative work. Wherever you are in your AI journey, CreateFuture’s team offers a practical, experience-driven approach to make the most of AI, with honesty about the process and excitement about the destination.
You can find out more about our AI journey and expertise via our latest articles, whitepapers and videos - all developed to give you practical, ‘real world’ insight to inform your own journey.
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