The CreateFuture difference

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Exceptional outcomes

Outcomes matter. And delivering value for your business starts with truly understanding your motivations and goals.

It always means finding the right answer – and not just the most convenient.

People you want to talk to

You won’t find templated solutions or teams cutting corners here.

We get stuck in. We take accountability. And we work out the best way to solve your challenge.

With open and honest communication, we create your ideal outcome, together.

Leaving you better off

We don’t create dependency. You don’t want that. We don’t want that.

Our people and our leaders take responsibility for getting things right and building relationships designed to last.

Badges and egos at the door. We get you and we’ve got you.

How we got here

Since 2010, we have focused on outcomes, not outputs. We haven’t signed our souls away to any proprietary tech stack, so we’re free to build the product that best serves your needs, whilst leveraging the right technologies to get you there.

In 2023, xDesign and CreateFuture united to offer full end-to-end support, from brand, proposition and experience design to product development, software engineering, data & AI and managed services.

With years of experience helping catalyse major organisations into action, our rapid growth has been driven by people who seek to understand before they solve. We challenge each other by asking, “Why not?”

And we’re proud to collaborate and partner with the likes of PayPal, adidas, Natwest, FanDuel, Money Saving Expert, Penguin Random House, Aggreko, Skyscanner, Yorkshire Building Society and Flutter Entertainment.

Every day, we seek to go beyond what’s expected. We hold ourselves to account, and we build products we care about.

See our work
Members of the CreateFuture exec team smiling at the camera. Two colleagues smiling and talking in armchairs.
"We have a one-off opportunity to radically reimagine the experience that we offer to our adviser and our community. You have helped us to define and describe that experience comprehensively and creatively. Thank you!"

Paul Greenhill

Head of Proposition

"CreateFuture’s people-first approach and technical expertise, combined with their record of delivering to rapidly scaling companies, enhances our tech growth and supplements the work of our world-class teams."

Andy Giancamilli

Chief Operating Officer

"Taking the time to understand our customers and collaborating with our team they have helped shape the vision for our mobile app and aligned all our teams to deliver upon it."

Catherine Richards

Head of Design

What's the destination?

Our culture is based – in no small part – on questioning what’s possible and finding ways forward where others might only see hurdles.

The future is digital-powered – there’s no denying that. Our work is focused on delivering business value for our clients, by building digital products and services that solve problems.

We’re fast becoming the most recognisable digital consultancy in the UK, putting people first, drawing on their unique skills for problem-solving – and helping your teams unleash their potential too.

Put simply, we want to be an organisation that people want to work for and want to work with.

We’re on a fast growth journey. Are you coming with us?

The CreateFuture talent magnet

Skills are our focus. Across our recruitment and in the way we work.

Energy, passion and drive are as important as experience. Many of our leaders took non-traditional routes into the industry, so we know better than anyone that challenges are best solved by the right people, not the “right” backgrounds. We’re proud of how diverse our community is and the breadth of our peoples’ skills.

Our cross-functional teams understand that your motivators and goals are what truly matter. And our astonishingly low rate of team members moving on demonstrates how much better the work can be when people are happy and healthy.

So here you’ll find people who aren’t just great at what they do. They’re great to talk to as well. We’re a talent magnet for a reason.

Gareth, Strategy Lead

Gareth Anderson

Strategy Lead

Edinburgh

Dan, Director of Tech

Dan Llewellyn

Director of Tech

Edinburgh

Emma, Principal Software Engineer

Emma Chee

Principal Software Engineer

Edinburgh

Dave, Creative Director

Dave Ward

Creative Director

Edinburgh

Iris, Head of Engineering

Iris Winter

Head of Engineering

Edinburgh

Our awards

Best Workplaces in Tech 2024 Best Workplaces Wellbeing 2024 Best Place to Work 2024 Best Workplaces for Development 2024 Best Workplaces for Tech 2023

Our leaders

Jessica Mullen

Jessica Mullen

Chief Innovation & Design Officer

Ciji Duncan

Ciji Duncan

Chief People Officer

Jeff Watkins

Jeff Watkins

Chief Product and Technology Officer

Emma Nicol

Emma Nicol

Chief Operating Officer

Euan Andrews

Euan Andrews

Founder and CEO

Shane Corstorphine

Shane Corstorphine

Chair

Tina Howell

Tina Howell

Chief Cloud Officer

Grant Thomas

Grant Thomas

Chief Commercial Officer

What we actually do

Two colleagues are collaborating and adding sticky notes to a whiteboard

Strategy & Innovation

Solving your challenges takes real ingenuity. We build strategies to transform your user experiences – making sure we follow the right path, not just the most convenient one.

See how we do it
A colleague is working on Figma on their monitor

Product Design, Delivery and Software Engineering

Building products to transform your business is no walk in the park. With CreateFuture, you don’t have to choose between quality and speed-to-market.

See how we do it
A colleague is working on some code on their laptop

Data & AI

Assess and enhance your data maturity and discover how to deploy artificial intelligence to transform your business for the better.

See how we do it
A colleague is wearing headphones and working on their laptop

Cloud & DevOps

Preparing for and adopting the cloud can help your business scale. We take you through every step of your development journey, building the tools and skills you need to thrive.

See how we do it
Two colleagues are having a discussion over something they are looking at on a shared laptop screen

Managed Services

Today, iteration is king. We provide full digital management, freeing up your in-house teams and continuously evolving your products to match user needs.

See how we do it
A person smiling while chatting to two colleagues sat beside them

CreateFuture for good

Positive change demands small but meaningful actions, every day.

Our ESG programmes help build healthy habits for our people, our work and our environment. From flexible working and recycling policies to our DEI&B charter, wellbeing initiatives and skills-based recruitment, we consider the impact of everything we do – and take responsibility to make sure change actually happens

Explore our career opportunities

Let's create something amazing, together, today

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