About us

Who we are

We exist to unleash potential - in the businesses we work with, the people who work here, and the communities we're part of. We do it by embedding AI into everything we do.

That's not a mission statement sitting on a wall. It's 650 people across Edinburgh, Leeds, London and Sofia, working alongside clients globally, deeply enabled on the latest models from Anthropic, OpenAI, Amazon and beyond.

We're AI-native by design - it shows in how we work, not just what we say.

How we got here

Since 2010, we've built our reputation the hard way - on outcomes, not outputs, for some of the most demanding organisations in finance, iGaming, travel and the public sector.

The creation of our end-to-end consulting capabilities, the redesign of our business around AI and joining Version 1 in 2026 were all designed to further our mission.

While we're deeply partnered with some of the best technology providers in today's marketplace, we've never signed our future away to one proprietary stack. That independence is still what lets us build the right answer for you, using whatever technology actually earns its place.

We're proud to have earned the trust of hundreds of global blue-chip organisations such as…

See our work

Our values

Four values. Each one a promise.

Our values describe how we show up every day. For clients, they're what you can hold us to. For our people, they're what we hold each other to.

We Challenge

Automate the ordinary. Stay curious. We use AI to remove the drudgery so our attention goes where it moves the dial, and we push past the obvious to fix the problem, not the symptom.
- For our clients: your budget buys thinking and outcomes, not busywork, and a partner who'll question the brief when the brief is wrong.
- For our people: your time goes on the hard, interesting problems, with the tools and freedom to work smarter.
We Care

Speak up. Care deeply. We share the truth early because we're invested in each other's potential, and when a colleague or a client is under pressure, we step in to help lift the weight.
- For our clients: you hear what matters early, including the things that are hard to say, from a team that shares the weight when it counts.
- For our people: candid feedback that helps you grow, and colleagues who have your back.
We Collaborate

Work in the open. Move as one. We share work early, stay transparent about progress, and reach across teams to join the dots and solve problems together.
- For our clients: no big reveals and no surprises. You see the work as it forms and shape it with us.
- For our people: one community, not a collection of silos — with the whole business, and now the wider group, to learn from.
We Create

Ship value, not noise. Sign your work. We measure success by the impact on your business, not the hours on a timesheet, and we take pride in work good enough to put our name to.
- For our clients: outcomes you can see in your business, built with the craft to keep running.
- For our people: work you're proud to sign, and recognition for the impact it makes.

The people behind the work

The work only works if the people do. We hire for energy, curiosity and drive as much as experience. Many of our leaders took non-traditional routes into the industry, and we build deliberately diverse teams. The research and our own experience shows that different perspectives make the work stronger.

Joining CreateFuture means working where consulting is changing fastest: experienced peers to learn from, the latest AI tools and training from your first day, frontier partnerships with Anthropic and OpenAI, and clients whose problems are worth solving.

650

people across Edinburgh, Leeds, London and Sofia
65%

senior, lead or principal

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Senior Marketing Executive

Part of Version 1

Independent by design. Backed by scale.

CreateFuture is a Version 1 company. For our clients, that means the reach and depth of a much larger organisation, without losing anything that made them choose us in the first place.

We continue to operate independently. You experience the same senior people, culture and way of working. When your ambition needs more, we bring in the combined group's capabilities, platforms and partnerships to carry it. Together, we're building a better tomorrow for the organisations we serve.