Multiverse | Our Experience

Overview

Workplace training innovator Multiverse is pioneering a new approach to workforce development, using expert human coaching and AI to address critical skills gaps in technology and data. The high-growth, venture-backed scale-up balances dual objectives: achieving commercial success while driving social impact through equitable career access.

The business evolved from professional apprenticeships to become an AI-powered upskilling platform, now serving over 1,500 partners. That shift brought operational complexity, demanding distinct messaging and journeys for early-career talent, experienced professionals, and enterprise clients.

Opportunity

The Multiverse website, initially built in the company’s early start-up phase, presented an opportunity for significant evolution. While built on a modern tech stack, including Sanity CMS, there was immense potential to unlock its full capabilities and transform it into a powerful engine for growth.

The project aimed to empower internal teams, enabling them to make routine content updates and iterate on messaging with greater agility, removing the dependency on engineering support. A key focus was refining the Programmes Library to create a more intuitive and clarifying experience for enterprise clients and learners.

This was also a chance to establish a new, trusted partnership, demonstrating the value of a deeply collaborative external relationship. The goal was to elevate a promising channel into a flexible, business-critical tool that would accelerate growth and fully support a fast-moving business.

Solution

We began with the fundamentals: resolving bugs, improving site speed, reducing a growing backlog, and addressing SEO issues limiting the visibility of Multiverse's programmes. After just four months of consistent delivery, Multiverse entrusted us with their release management - signalling growing trust and creating space for deeper collaboration.

Discovery workshops followed, which identified a clear path toward creating stronger alignment between business objectives and the website experience. As we explored content modelling and the distinct needs of B2B and B2C users, this insight served as a springboard for more strategic planning, with product and design expertise brought in to connect the digital experience with business goals.

The site was rebuilt in stages over the next two years, with the Programmes Library becoming a defining, design-led effort. We also restructured the information architecture, launched a homepage with AI-led positioning, and created bespoke programme pages for different audiences. Instead of replacing Sanity CMS, we enhanced it – making content more modular and easier to manage. As priorities shifted, we adjusted support and delivery to match changing goals and budgets.

Outcome

The rebuilt platform delivered measurable improvements in both performance and operations. Conversions increased by 50%, bounce rates dropped significantly, and organic traffic surged, driven by targeted content and technical SEO enhancements.

Operationally, Multiverse's Marketing team gained agility through the use of a more modular CMS. This made it easier to update content, test approaches, and adapt layouts with minimal engineering support. We upgraded Sanity to V3, streamlined support processes, and laid the foundation for an in-house team to take ownership of day-to-day delivery.

Multiverse then chose us as their long-term partner to support their transition to a more self-sufficient model. Today, their digital platform reflects the ambition of a unicorn business – sharp, responsive, and built to scale.