---
title: To innovate or not to innovate? | CreateFuture
description: Discover how NatWest Group drives innovation while ensuring customer safety, leveraging technology, and embracing diverse perspectives to adapt to a rapidly changing financial landscape.
image: https://createfuture.com/hubfs/Group%2024.png
---

# To innovate or not to innovate?

How does a 65,000-strong team empower innovation and prioritise customer safety in a rapidly changing tech landscape?

We sat down with Glyn Baker, Head of Engagement and Partnerships at NatWest Group to investigate what true innovation looks like within a major financial institution.

![DSC09909](https://createfuture.com/hubfs/DSC09909%20(1).jpg)

## Strategic innovation, defined.

Legacy systems, regulatory hurdles, and the constant pressure to maintain security often begs the question - *to innovate or not to innovate?*

In this exclusive interview, Glyn Baker breaks down the surprising ways NatWest Group is innovating through embracing curiosity, refining processes, and leveraging technology like AI – not for flashy gimmicks, but for the invisible, vital work of keeping customers safe. Discover how "failure" is redefined as a powerful tool for prioritisation, and why diverse perspectives are the secret weapon for building a better future.

Watch the video to gain valuable insights into building processes that can adapt to emerging technologies and evolving customer expectations.

## Who we've helped

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> "Having worked with a few proposition design agencies, I have a nose for BS. With CreateFuture you get a team that are unafraid to get their hands dirty, that know what they're good at, that deliver innovative stretch grounded in reality. They even know how to make Zoom workshops fun."

Andy Dunbar

Head of Product & Customer Experience, abrdn

![abrdn_Invest_blk_LS_RGB  v2 1-01](https://createfuture.com/hubfs/abrdn_Invest_blk_LS_RGB%20%20v2%201-01.svg)

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